How Important Reviews are for us

Reviews are an essential component of almost any online venture. It is efficient, and it gives a lot of insight into a particular service or product — this why almost every online marketplace has a review option for its customers and clients.

Some might ask just how important reviews are to service. Well, a number of studies have revealed that around 90 percent of consumers will not purchase a product or service if it has a negative or scored poorly on a review. A significant portion of online consumers also trust these reviews just as much as a personal referral or recommendation. Studies have also found out that people will spend more on businesses and platforms that scored high on these customer ratings. Moreover, consumers also trust businesses that have positive ratings.

From these studies alone, one can tell just how important these ratings are to a business. This also applies to translation companies. Sometimes, a single bad review or ratings can essentially turn a business around.

Consumers, especially those doing their businesses online, are sometimes impulsive. Even an insignificant feature that does not jive with their taste can cause them to give a bad rating to a service or a company. Which is why it is extremely important to balance everything out depending on the preference of your customer base, and not just focus on those who are on the top.

Positive Reviews

Keeping a satisfied customer base is hard. Consumer taste and preference differ from each other, which is why it is important to have a flexible service offering. Most people would ask, how can you maintain a steady stream of positive reviews in a translation business? The secret is quite simple; talk to your customers. Talking to customers is a great way to know what they want, and if you know what they want, you can essentially create a customized service for them that will satisfy their demands.

In the translation business, it is important to communicate with your clients. Sometimes, clients need more than just translation services. There are cases where they need much more than that. Among those that are in high demand are certified and notarized translations.


By providing a proper communication platform to clients, you can confidently assure them that their projects are properly done. Moreover, communication is also a great way to upsell. Sometimes, customers are not familiar with the whole scope of your business. Through means of communications, you will have an idea of what they want, and you can give them solutions that will help their need and turn it into profit.

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In the translation business, there are a number of ways on how to keep a customer happy and satisfied. Always make sure that you hit all the important points when doing your translations. Among the most important things to consider are accuracy and quality.

The translation business is based around these two points: accuracy and quality. Since translation is essentially converting one piece of document written from a different language to a new one, accuracy is always the key here. Always make sure that all your translation projects have perfect accuracy because this is the key to a client’s satisfaction. Aside from that, quality must be top-notch as well. Clients always look for companies that provide these two key ingredients in a translation company. If you have both of it in high supply, chances are they will be satisfied with your services and in turn, receive a positive review from them.

Time is also a great factor. In the translation industry, there is this factor called turnaround time. It is the amount of time that it takes an agency to translate a project and return it back to the customer. A fast turnaround time means that an agency beats the deadline. If you beat the deadline, the customer will be happy and satisfied, thus increasing the chance of them giving your company a good review.

How To Avoid Negative Reviews.

ecommerce website translation

First Method

Avoiding negative reviews is quite simple, just don’t do something that will agitate or anger a customer. Thus it is important to deliver the service that you advertise or promise to the customer. If you promised a translation accuracy of 100 percent, make sure that you deliver that to the client. If you fail to do so, it will reduce customer satisfaction and increase the chance of them leaving a negative review.

ecommerce website localization

Second Method

Another important thing to consider in order to avoid negative reviews is to deliver the project on time. In other words, make sure that you beat the deadline. If the customer expects their project properly translated within 24 hours, make sure that you beat that by at least a couple of hours. These extra hours will give the client enough time to review the work and make some necessary corrections if need be. Beating the deadline does not mean that you have to deliver the project exactly on time; it means that you deliver it way ahead of the deadline.

multilingual ecommerce

Third Method

Lastly, and probably an important point, make sure that your services are reasonably priced. Some customers tend to avoid translation agencies that have steep prices for their services. If you can deliver a great translation for half the price as other, customers will no doubt be happy about it, and in turn, give a positive review of your company.

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