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What is localization and how does it work

What is localization and how does it work
what is localization

Localization is usually involved with translation, but these terms mean two different things. So, what is localization? Localization is the entire process of adapting a product or content to a specific location or market, according to the Globalization and Localization Association.

What is localization?

Localization makes content more appealing for a specific target market, which as a result makes the audience more likely to buy. According to a study, 75% of consumers said they were more likely to purchase goods and services if the corresponding product information is in their native language.

What is involved in localization?

Other than translation and text adaptation, the process also involves adapting other elements to a target market, including:

  • Modifying graphics and design to display the translated text correctly
  • Changing text to satisfy preferences
  • Switching to local currencies and units of measurement
  • Using precise formatting for details like dates, addresses, and phone numbers

But how does website localization work? It’s not just translating your site into new languages. Localizing your website involves adapting it to local standards, while still keeping a unique global brand image. It includes complex processes and a qualified team to pull off with success.

Localization steps

Internationalize Your Website

In simple terms, internationalization means preparing your website’s code set for localization.

This first level consists of a set of technical changes to make your website easy to translate into different languages. The good news is that you only have to implement internationalization once. All additional changes to your site will be much easier once you have an internationalized page.

Choose Your Target Markets

Once your site is set for localization, you need to choose which languages and nations you’re going to localize for. Examine potential sales and pick those where you have higher possibilities to sell. Your current audience can offer you helpful hints about where to begin your website localization from.

Make a practical plan and start with a limited number of nations first. You aim to reach as many consumers as possible, but without using all your cash!

localization steps

Translate Your Content

Localizing your website is a process that takes more than word-for-word translation. You need to change your content, to make it clear to read by target people. They should feel as if they’re reading a message specially designed for them not some poor copy of the original version.

Understand the local culture and try to fit in the best way possible.

Optimize Website for Search Engines

Localize your SEO approach to rank higher in search engines. Search the appropriate keywords in your niche and use them to optimize your local web content. The success of your website localization process depends upon your choice of the right keywords in each market. You also need to translate and optimize all meta descriptions, alt tags, and anchor texts. And you’ll have to build back-links from local websites in the language in question, as part of multilingual SEO.

What is localization? Website localization is a complicated process, which includes a mixed team of programmers, translators, linguists and marketing experts. Start reaching new audiences with localization. Request a quote today!

If we can help you with any questions, please feel free to contact us

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