Why website translation and website localization is necessary?
As the internet spreads all over the world, many businesses try to take advantage of it by exporting their goods and services to different countries. In general, those countries speak different languages and have different cultures. Because of this, initial websites created for local markets do not always match the preferences and likes of one specific geographic region. In the beginning, language was the first barrier and all efforts were oriented to solve this problem. With time, businesses realized that website translation was not enough to catch potential customers. Culture, lifestyle, and type of currency, among others, became part of the strategy to ensure clients and businesses could understand each other in better ways.
This situation originated from website localization. It is the process of adapting and modifying an existing website according to the needs and preferences of one specific market of a geographic region. The first element to consider is the website translation and it is usually what starts the process. Although there are mechanical ways to complete translations it is always necessary to proofread the final text to adjust linguistic or grammar details and add local jargon. Together with the translation, other elements such as images, colors, the amount of information,,, and other details are considered to create the final adaptation.
Using website localization has become a key component for international companies trying to conquer foreign markets. To support these processes, website localization services have emerged to ease them. As part of their services, these providers offer website translation and a full range of services that take into consideration all the cultural and market elements of the geographical region. Some providers specialized in a particular business such as medical, legal,,, or software industries to name a few. Although some companies and platforms offer these services it is always important that international companies get involved in the process to make sure the results are according to their marketing strategy.