3 tips for a successful email marketing campaign
Email marketing is one of the leading internet marketing trends at present. Through this method of promotion, many products and services are given a chance to be promoted without having to get a costly ad through broadcast media.
Email marketing tips
Through emails, you can target a mass audience which can help companies to get people to know about their products and services by receiving messages through email. While email marketing has been devalued by spammers, it is still a great way to reach out to your subscribers.
Tips for a successful email campaign
To help those who want to do a start-up business or those who want to do an email marketing campaign, here are some tips to help you make a successful campaign.
The first is to craft your message. This message should capture the readers’ attention because if not, it will automatically be ignored. You need to create good advertising copy to have a grasp on their attention. Make it short and simple if it does not require too much detail. Include all essential things that the potential customer needs to know to think of it and see if they want to engage with the product.
Know your audience. Second is to know your audience; you have to target the most significant possible number of consumers, so make sure you understand what the audience wants. And since it is a form of marketing that makes people read, you need to present it in the correct format so people will see your message clearly, and it could come across as practical to your audience.
How do you create a successful email campaign?
- Learn about your target audience so you can craft your email accordingly
- Stay focused on your goals
- Know the different types of emails
- Create an exciting subject line so you can instantly catch the attention of the reader
- Plan the email and follow-ups in advance
- Put technology to good use
How do I make my campaign successful?
- Research your target audience as much as you can
- Pick the correct type of emails to send
- Plan the email body in advance
- Don’t spam your subscribers if you want them to read your emails
- Always pick an exciting subject and follow it with an equally exciting email
- Always follow-up
Are email campaigns effective?
Email campaigns can be pretty effective, but only if designed expertly. Businesses need to understand that quality over quantity is relevant in the digital world too. They need to focus on saying fewer words to make a lasting impact on their subscribers. As long as you can make the audience feel that you know them, your campaign will be effective.
How can I improve my email performance?
- If you are spamming your subscribers, stop that right away
- Personalize each email to make your readers feel special
- Add graphics in the body to make it look more appealing
- Keep your message short and precise, so your reader does not get bored
- Learn about your audience’s interests
Use personalization
According to the 2020 Demand Generation Report, 76% of shoppers want and expect more personal attention from marketers to develop a close relationship with a brand. Your subscriber’s inbox has tons of emails vying for attention, and one way to stand out and compete effectively is to add a healthy dose of personalization to your messages. Personalization is when you use subscriber data to tailor your email subject line, content, or design to each contact, so your email feels more personal and relevant.
You need to make your audience feel special by using relevant personal data to deliver a unique experience. Your messages need to be timely based on the user’s actions or where they are in the customer journey. Consider using factors such as name, location, gender, race, customer segment, previous purchases, interests or preferences, past email/website interactions, member status or rewards, and past interactions with products or services to personalize your emails to boost your conversion rate.
Don’t spam
To have a successful marketing emails campaign, you should not spam. With a bit of planning, every email you send from your business email address may be optimized to convert. It is the easiest way to lose an audience, especially if you annoy them with your emails. Keep it short and attention-worthy, so you would not have to send the emails repeatedly in the future.
Use Strong Words
When readers see your subject line, they should be motivated to open the email and find out what you have to say. And after opening the email, you want them to click on the provided links and buttons and take the desired action, like buying a product, signing up for a webinar, or even making a donation. Furthermore, by adding dynamic content to your email, you may build a potent mix that will better engage your subscribers.
Power words evoke an emotional response, pique your audience’s curiosity, and push them to convert. Try to use active, persuasive, and descriptive terms rather than passive ones that grab people’s attention and make them want to look at your email and take action.
For example, Teespring increased conversions on one of their campaigns by 12.7% simply by changing the call to action to include keywords.
There are plenty of powerful words you can weave into the subject lines and body of your emails to increase open rates and click-through rates. For example:
- On sale now
- Great Deals
- Congratulations
- X% discount
- Comes
- Advertising
- Hurry
- limited time
- Exclusive
- Contest
- back in stock
On the other hand, spam trigger words can cause your messages to be in a terrible spam folder where recipients won’t see or open them. If possible, avoid using them in email correspondence.
Grab attention with a curiosity gap
The curiosity gap involves harnessing your audience’s curiosity with a compelling, hard-to-resist headline to inspire them to want to learn more and move on to the main content.
Think of it as a movie trailer – you give viewers an idea of what they can expect, tease them enough to heighten the anticipation and offer them a deal that seals the sale. You can use emojis in your email content. According to Campaign Monitor, brands that use emojis in their subject lines have seen an increase in open rates of 45%.
One of the best ways to use the curiosity space in your email marketing is to hide essential details from the subject line.
Then skip vital information to encourage recipients to open the email and read the rest of your message. For example, the following subject lines apply this method:
- “What’s the best way to limit impulse buying?”
- “These 7 Habits Will Make You a Highly Profitable Investor”
- “The secret of SEO is not what you think.”
Each one piques the reader’s curiosity but holds back responses, so they have to click through the email to get helpful information.
Segment your subscriber list
Not every email you are about to send will be valuable or relevant to all the people on your mailing list. Therefore, you need to segment your list to ensure that each person gets the targeted content they like the most.
Segmenting your email clients list will allow you to structure your campaigns better and create a more personalized experience, leading to more opens, engagement, and conversions. You can segment your list based on factors, including interests, demographics, location, and behavioral triggers.
How do you collect this information?
Start by using an email signup form to collect information about your subscribers, such as their name, location, a company they work for, job title, and the type of email they prefer to receive from you.
Do A/B Testing
Conducting A/B testing can help you get to know your followers better and create a more streamlined and personalized experience. However, 55% of marketers rarely or never include A/B testing in their email marketing efforts. Remember, your product changes, and so do your recipients, so a good email marketer is never done testing.
Please don’t assume that you know your subscribers’ preferences or what text, subject line, call to action, visuals, and email template layout resonate most. Test them all and see what works. Send emails with one key aspect of the content changed in each one depending on what you want to test, and then see how your subscribers react to it.
The data you get will confirm your intuition about what your audience finds interesting or attractive. It will shatter your perception and give you a more reliable exploration path.
Email Marketing Strategy – Create a Lead Magnet
A lead magnet is a hook used to capture email addresses because people don’t often give them out without the promise of value in return. For product-focused e-commerce businesses, creating a lead magnet is easy. A simple discount code or pre-sale offer for a high-demand product is a great starting point. Service companies need to be more creative. Consider offering an e-book, a course, or a free phone consultation. The goal is to offer something of value without spending too much time or money.
Use Mobile Themes
Most people use their smartphones to check email these days, and they won’t put up with poor work just because they’re using mobile devices and you’ve designed your emails for desktop. You must adapt. This means that your subject lines need to be short and attractive because mobile users don’t have much screen real estate to work with.
Despite the brevity of your subject lines, they should still draw readers in and pique their curiosity about the rest of your post. Incorporating emojis, numbers, and symbols into your themes is a great way to make them exciting and engaging.
Translate your emails
An effective email marketing campaign requires a thorough understanding of the target language, culture, and design. If you are addressing the email to an international audience or if you have separate lists containing email subscribers from different countries, it is always a good idea to use translation services to translate the emails. It is known that, although lots of people learn English, they are more willing to read an email in their native language.
Don’t have a list of subscribers? Create one!
We’ve seen people not using emails just because they don’t have a list of subscribers, but they weren’t willing to create one either. That is a big mistake. There are a bunch of modern tools today that anyone can use and can get started with a list in just a few minutes.
For instance, Mailchimp allows anyone to create an account and set up a list. Landing pages, opt-in forms, and anything related to this marketing method is now easier to develop and maintain, even though you have no experience with this. Even more, Mailchimp allows you to use email lists for free (conditions apply, like the number of subscribers).
If you have a website already, or even a free hosted blog and trying to make money with it, it would be a shame to miss this opportunity of getting closer to your readers. Plus, setting it up shouldn’t take much of your time and may prove well worth it.
If you have an international audience and you want to promote our translation services as an affiliate but don’t know how to do it effectively, get in touch. Our affiliate manager will help you out with everything you need.
These are the four types of email marketing:
- Welcome Emails
- Dedicated Emails
- Lead Nurturing Emails
- Sponsorship Emails
Five steps of email marketing are:
- Ask Permission.
- Verify Your Email List.
- Segment Your List.
- Make Good Content.
- Monitor Email Performance Data.
These are the different types of email campaigns:
- The Welcome Email Series.
- The Standard Promotional Campaign.
- The Seasonal Campaign.
- The Triggered Email Series.
- The Post-Purchase Drip.
