Japan's history is one of the most inspiring stories the world has to offer. Anyone who thinks they can't get back up after getting defeated once should study it to learn that getting back up is not only possible but also beautiful. Today, the country has the world's third-largest economy after the US and China. Many people who wish to achieve success in the world of business look towards Japan as its market is highly suitable for almost all kinds of businesses. The success of the Japanese market relies on consumers who prefer high-end services and goods.

Does your business have a mobile app that goes well in your local market? Once you have a successful app that’s gaining in downloads and positive reviews, it’s time to think about mobile app localization.

As a business, having a website is crucial these days, however, your online marketing efforts may be useless if you don't keep track of your results. If you go through the analytics of your website and notice that you are having regular visitors from countries that do not speak the language your website is published in, you should start thinking about geo-targeting (International SEO).

Marketing professionals and website owners usually concentrate on marketing to people who speak only English, since this is the only language they understand. They don't even consider the benefits of using a foreign language in order to expand their reach. When they go along with this strategy, they assume that the people they are marketing their products to can speak the English language.

Everyone makes mistakes, but there are costly mistakes, especially to a business. Being aware of possible translation and localization mistakes can at least help you minimize them, or even better, eradicate them completely.

With around 6,500 languages spoken worldwide, in various cultures, with various rules of engagement, it is paramount to make sure your company’s communications are translated with the target population’s language preferences in mind and this is where localization services are needed.

Localizing your website may be an added cost for your business but you will see that your site will benefit from it in the long run. Here are some benefits of website localization you should consider.