What Does the Better Business Bureau Do?
It would be a pretty simple world if we could trust each other easily. If everything around us was exactly how it seemed, it would have been pretty easy to get through life. However, such a world where everyone speaks the truth and can be trusted sounds like a utopia. In the reality we live in, people lie, sometimes unintentionally too, and that isn’t something which will change. In this world, trust is not something we develop immediately after hearing a person talk, because we know words are nothing unless turned into action. It is something which is earned and that always requires time.
The interpersonal relationships of people suffer when one of them lies or simply stops being honest. This is when humans realize that trust is a risk because it can be broken just as easily. However, we continue to believe each other and that’s because we want to. If we didn’t, there would be no way for us to develop a connection with each other. It would be impossible to co-exist if all of us hated and avoided each other. But with the help of trust, love, and loyalty, we manage to connect with each other and make our lives better.
When it comes to companies, they also require the trust of people. However, it is harder for people to believe them. You have no reason to believe a company simply because they sell the bread you eat. You can easily shift to another brand because you have no connection with a specific company. However, such a situation isn’t helpful for businesses. They need loyal customers or they would have to close shop within days. If they aren’t trusted by their customers, they will have no reason to keep on producing products or selling their services.
No one in this world really want to trust businesses because most of them don’t even care about the consumers. The more people see the truth about the corporate world, the harder it gets for them to be loyal to a company. And when a business they had started to trust turns out to be scam, people lose all faith in the companies. However, people will always need goods and services. They will have to buy grocery regularly in order to survive in the world. Which means even if they don’t want to, they will have to trust a few brands. You would want to be sure that the company which produces your favorite cereal is using the right ingredients and won’t end up damaging your health with harmful chemicals. So, how do people figure out which business to trust?
What Does the Better Business Bureau Do?
People have a right to know if a company is worth their trust. They need to know if a charity is going to spend the money they donated to help the ones in need. However, none of us can go out and do research about every company and charity out there. Not only do we not have the time, we also don’t have the kind of resources needed to research about organizations. We also wouldn’t know what factors to study to make sure an organization isn’t just scamming people. As a result, we needed someone with no stakes involved to study and research about businesses and assign them a rating according to their trustworthiness. Such a system would have made the lives of consumers and investors pretty easy.
There are a lot of options to choose from in a capitalist society but people realized the need to know about a business more than a century ago. That’s why the Better Business Bureau was founded in 1912. The Better Business Bureau (BBB) was founded to help buyers and sellers build an atmosphere of trust. BBB study and assign rankings to businesses and charities. It studies multiple factors to be able to give a fair rating to an organization. The BBB also has a code of business practices which provides companies with objectives to achieve if they want to get a higher ranking and become trustworthy for their clients. All the companies that get high ranking from BBB must adhere to the code or they will end up losing their rating.
BBB is a non-profit organization and in order to main neutrality, it doesn’t endorse any specific company or product. However, the companies accredited by BBB can use its logo on marketing documents and merchandise. In today’s world, the presence of an organization like BBB is a blessing for the people who feel confused by the abundance of choices in the capitalist society.
In the world of translation, it can be a bit difficult to find a reliable agency. Every agency has so much information on their website but which part of is true is something people can’t know for sure. However, if they turn to BBB, they can find the solution. They can easily check about a company on the Bureau’s website. There is a search option on the home page which allows you to check for companies and charities. You can check the name of a translation agency to figure out if they will be able to handle your project accurately or not. Universal Translation Services is one of the few agencies who are a member of the BBB and have an A rating. Once you find an agency like that, you can trust them without a doubt.
