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5 benefits of website localization you should be aware of

5 benefits of website localization you should be aware of
benefits of website localization
(Last Updated On: September 5, 2020)

Localizing your website may be an added cost for your business but you will see that your site will benefit from it in the long run. Here are some benefits of website localization you should consider.

Benefits of website localization

The SEO is known to increase the promotion of any brand or product at the global scale. Through website localization, you can acquire the determined requirements of the SEO criteria and reach the top through beneficial promotion acquired through SEO.

more foreign clients

Localization gets your site more traffic

You are increasing your site traffic in two ways. First, by having content in other languages your increasing the chances of getting hits with those added words. And secondly, by having the added words the search engines will consider your site to be significant. Both of these are guaranteed to help your site climb to the top of the search results.

With website localization, you are making your site accessible to more people

Just as we will not attempt to read a site in a foreign language, so do other people in countries where English is not often used will not stay in an English site, or at least a site where they can not easily find their language option.

  • Why is website localization important?

    The internet has provided companies with various options for communicating with their customers. But a new website or social media account will not be useful without localization. It is localization that modifies a website in a way that it suits the cultural needs of the target audience, which is why it is so important.

  • What are the benefits of localization?

    1. Broader Audience: With the help of localization, you will be able to connect with different audiences.
    2. Increased Sales: Once you begin attracting the attention of foreign audiences, your sales will increase too.
    3. Competitor Advantage: Localization will help you get ahead of your competitors and build connections with new audiences.
  • How do I Localize my website?

    • Come up with a localization plan
    • Learn all about your target audience so the right content can be created for them
    • Hire qualified and experienced localization experts
    • Provide them with source material
    • Inform them about your goals that you wish to achieve through localization
    • Test the website before you decide to make it public
  • How do you perform localization?

    1. Hire localization specialists
    2. Conduct research about your target audience in order to learn about their interests
    3. Learn about long tail keywords and how they can be used to achieve your business goals
    4. Make sure the specialists you have hired localize your website and the images on it
    5. Do a test run before making your website public in order to avoid issues
  • What is meant by website localization?

    Localization is a complicated but necessary process in which the language and the tone of a website is changed so it can match the cultural requirements of the target audience. For instance, if you can see prices on an e-commerce store in your currency then that means the website has been localized.

  • What is SEO localization?

    Localization covers every aspect of a website. SEO localization is the process in which the keywords on a website are changed so it can rank highly on the local search engines for the target audience. Different keywords will be famous in various parts of the world, which is why they also need to be changed for a new audience.

  • What are the Benefits of Localization?

    • Brand Recognition: With localization, you will be able to become popular in different parts of the world. More people will become familiar with your brand.
    • Increased Sales and Revenue: As your brand attracts more customers, your sales and revenue will also see a significant increase.
    • Competitor Advantage: You will be able to defeat your competitors if you decide to build a connection with your audience through localization.

You are making foreign language clients and partners feel welcome

Finding their language on your site makes clients and partners, existing ones or potential ones feel like you are welcoming them and that you are going to be a mainstay business in their country. It makes them feel that your company can be trusted and worth investing in. Localization is not just about sales but about good feelings and relationships. This is one of the main benefits of website localization you should keep in mind.

You will have a competitive edge over your rivals

Having language options makes your website stand out from the rest. It makes your company seem wealthy and successful and successful companies attract even more clients and partners. Or at the very least, it will make your brand more memorable than your similar-looking competitors. Can you think of anything else that will give you an edge other than website localization?

increase sales by localization

You lessen the burden of an after sales service

If the information international clients need can be found on the site in a language that they can understand, you wouldn’t have to spend on and set up an after sales center or at least lessen the manpower needed to run one.

Website credibility

Through website localization you can engage effectively with your clients. The clients prefer that the observer is understanding their needs and wishes while providing a comprehensive solution to those needs. This can only be obtained if the localization is handled out coherently. As an outcome, the website gains a credible statute with the clients.

Expansion of business

One of the most effective benefits of website localization is the expansion of the business on the global platform. A good website provides a comprehensive view of the products and a clear notion of the aim they wish to achieve. By accessibility of products, the viewers will be attracted towards the website, and people from all over the world will gain benefits from the website.



Those are some of the most important benefits of website localization, but there are a lot others. The cost of getting website translation and localization does not even compare to all of the advantages it can give you.

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