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Translator tips to get you to the next level of your career

Translator tips to get you to the next level of your career
translator tips

So, you’ve decided to be your own boss in the world as a freelance translator…now what? Read the following translator tips to see how you can market yourself and get more clients.

Well, first thing first, what kind of services are you offering? As a professional translator, there are a number of services you can offer to clients but you don’t want to start a bad habit of getting overwhelmed by offering too much. Will you exclusively offer document translation services or will you also provide additional services?

translator tips to get more clients

Translator tips to get more visibility for your services

Once you’ve outlined your services the next step is to start building your brand and get your name out there. The best way to direct traffic your way is building a website. There are plenty of do-it-yourself website companies that make it easy to design a professional site no matter your computer skill level.

A blog is also a good way to expand your brand. Weekly updates and an email list sign-ups will keep your name out there and active with minimal maintenance.

Create profiles on some popular sites which help promote freelance translators and develop their networks. They also have job listings to connect clients with professional translators which are perfect for freelancers striking out on their own.

The power of social media

Social media is also a great way to advertise your professional services. Network sites like LinkedIn or Facebook can be linked to your blog as well as direct your advertising to specific cities, age groups and professions. The advertisements aren’t free but the cost is minimal and can be tightly controlled to fit any freelancer’s budget. This is maybe the best of the translator tips as it looks like these days everyone is using social media.

Never miss an opportunity to pass out a few business cards; you never know who might need a professional translator. No matter how fast technology transforms the world of business one thing remains the same, networking is king.

After all is said and done, the greatest marketer in the world can only do so much. There’s just no substitute for word of mouth. Good work is always recognized, especially in the world of translation so being a professional translator is a great, rewarding career.

the power of social media

The essentials that should be kept in mind while marketing your services

Now that you’ve seen the above translator tips and you know how and where to publicize your services across the market it is important for you to know what to publish in order to draw more attention to your services. People are interested in the services you are offering, for that consider mentioning the following things for greater appeal.

  • Offer certified translations – getting the certification or accreditation if needed and offering the same will project the image that you have the required set of skills to provide professional translation.
  • Customer reviews – Providing prior customers reviews will add to your authenticity and credibility. The positive reviews will be a driving force for next potential clients to take on your services.
  • Mention rates – conduct a survey on the trending rates in the market and offer flexible competitive rates. This will surely draw customers looking for fine affordable rates. Not knowing nor mentioning the rates will have an otherwise effect on your marketing strategy.
  • Offer incentives – Offer free certification/ free notarization, no extra charges on urgent projects, free postal delivery or other similar incentives for stimulating your client base in no time.

Not every endorsed thing in the market gets a positive feedback. You have to go an extra mile in getting the attention of clients especially if you are new in the field. Putting into practice the above mentioned translator tips will surely take you a long way.

Market yourself, publicize your strengths!

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